Regardless of how aesthetically pleasing your online storefront looks, it’s not a guarantee for success. To succeed in the competitive digital space, you’ll need to take extra steps to make your website higher converting. Here are some of the best tips that you can integrate into your marketing mix right now to boost your site’s engagement.
The truth is, getting people to your website is only the first step of your sales funnel. Not only do you want people visiting your site, but you want them buying from it. Regardless of how easy-to-navigate and aesthetically pleasing your site is, it needs to encourage engagement. This way, you can boost your online sales and increase customer loyalty. Before we go any further it may be worth you having a looking at white label web design.
Tips To Boost Your Site’s Engagement
One of the things you should be doing is cross-selling. However, it’s easier said than done. When done poorly, you could be turning off potential customers. It can be very annoying as a customer if you are cross-selling in a bad way. However, when done properly, it can improve the total sales you get from each customer. By cross-selling effectively, you can encourage ready-to-buy customers to add to their cart. There are plenty of different ways to cross-sell properly. For one, you want to showcase related products as product suggestions. Using follow up emails is another good way to get a customer to become a repeat customer.
The truth is, everyone loves getting a good deal. While a lot of customers might be bombarded with promotions daily, they are still effective. One of the best ways to boost the sales you can make is by having a minimum spend for free shipping. This encourages a lot of customers to perhaps spend more than they intended on just to score free shipping. Also, limited time promotions can incentivise them to make a purchasing decision on the spot rather than sitting on it. Coupons can be a great way to drive traffic and sales.
There is no better place to display all of your best offers than social media. Social media is easily one of the top places you should be showcasing your products and promotions. However, what is most important is engaging with customers on social media. There are plenty of ways to do this. You can start by offering them engaging content that does well to showcase all of your products and/or services.
You should be looking to leverage content creation to drive people to your site. Getting people to your site from publishing content on social media is a good idea. You can do this in many ways. You can publish unique content across all of your social media platforms and you can even run your company’s blog. Having a blog that is informative and entertaining is a great way to generate more engagement. You can also come up with a company newsletter that showcases all of your latest products and/or services.
One of the things you need to do is to communicate well with your customers. This doesn’t mean that you should be flooding them with messages about your company or promotions. Instead, it means engaging with them on various platforms including on your site and having back and forth dialogue. Always maintain optimal communication with your customers.
You should be asking for feedback from your customers. Asking for feedback directly from your customers is a great way to get a lot of information that you can leverage to improve your conversions. Not only that, but it will encourage customers to engage with your business which can generate greater brand loyalty.
You should be sending out an automated follow-up email to everyone that purchases from you or that abandon their cart. This can improve your chances of them having a satisfactory experience. It will help to figure out if they had a pleasant experience, get information as to why they abandoned their cart, or anything else.
The truth is, you need to reduce the friction as much as possible for a prospective customer. A lot of online storefronts make the mistake of forcing someone to make an account. While it’s good for your business to have customers signup for an account, it’s counterintuitive to optimising your conversions. You’ll get a lot more customers by offering a guest checkout experience for those that don’t want to go through the hassle.
You need to make your customer support visible. You also need to focus on improving it as much as possible. Your customer support must be easily accessible and non-intrusive. This will give you the best chance to improve the overall customer experience with your storefront.